Clothing needs for elementary school children vary in some respects from those of the preschools, although many requirements remain the same. This period is a very active one physically; sports rate high in interest for both boys and girls. Clothing plays an important role in social development, as definite ideas about clothing likes and dislikes are developing. This is an age of belonging to a group and what the group wears is very important.
Children want to gain acceptance from their peers, to confirm to the gang or group is their way of belonging. They become self-conscious if they dress up in a different manner. Feeling of inferiority may result if they wear an odd look garment.
There is rapid acceleration in growth, as the body is changing and taking on adult characteristics. They are interested in clothes and grooming up. The peer group becomes even more important than elementary school years, in conforming to the dress of the peer group. The pre-adolescent is much more interested in his relationship with others. The child is extremely sensitive to opinion and approvals of others. They give more importance to becomingness, Prince, beauty and conformity as compared to durability and comfort. The order of importance of various aspects vary with the income groups for example, low socio-economic group give more importance to durability, comfort and price as compared to high income group.
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