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Chapter: 11th 12th std standard Textiles And Dress Designing Cloth stitch Higher secondary school College practical steps methods Notes

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Definition of Apparel merchandising

Generally, Merchandising is planning, developing and presenting product lines for identified target markets, with regard to pricing, assortment, styling and timing.

APPAREL MERCHANDISING

 

INTRODUCTION

 

Apparel merchandising attempts to the structural changes in the textile industry, focusing on the export of textiles and garments. The textile industry employs several mode of production. Apparel merchandising refers to the techniques used to sell products to consumers. A merchandiser is someone who purchases a product from a manufacturer, and then sells it to shoppers. There are numerous techniques that a merchandiser may use to convince shoppers to buy the products, he or she is selling. It is usually more than just setting products on a shelf and hoping that they are purchased.

 

An apparel merchandiser, also known as a fashion merchandiser, is the person who conceives and implements merchandising, displays in retail environments focused on the sales of clothing and accesso-ries. She may dress mannequins, create fashion-focused scenes in store windows and design promo-tional graphics for in-store promotions.

 

DEFINITION

 

Generally, Merchandising is planning, developing and presenting product lines for identified target markets, with regard to pricing, assortment, styling and timing. Merchandisers may be involved in the apparel-manufacturing and retailing levels of the apparel business. Merchandising is the central coordi-nating point for the product line.

 

            Precise: Merchandising is defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attrac-tive displays, etc.,


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