Rural Marketing - BA8010

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Rural Marketing

Rural Marketing



AN OVERVIEW OF RURAL MARKETING


Scope of Rural Marketing
Concepts and Components of rural markets
Classification of rural markets
Factors differentiating Rural marketing from Urban marketing
Rural Marketing Environment
Mechanisms of Rural Marketing
APEDA (Agricultural and Processed Food Products Export Development Authority)
SWOT analysis
Rural Areas Requirement
Recent trends in Rural Demand

RURAL MARKET AND DECISION


Consumer buying behavior models
Factors Affecting Consumer Buying Behavior
Economic and Political Factors
Characteristics of Rural Consumer
What Personality Reveals about a Brand
Information Search and pre-purchase evaluation
Stages in consumer buying process
Diffusion of Innovation
Opinion Leadership
Factors of Brand loyalty

PRODUCT DISTRIBUTION


Segmenting, Targeting and Positioning
Prerequisites for Effective Segmentation
Approaches to Rural Segmentation
Targeting
Positioning
Product Strategies
Classification of Products
New Products Development
Distribution Strategy
PDS Network
Distribution model
Emerging Distribution Models

RURAL CONSUMER BEHAVIOUR IN MARKETING RESEARCH


Challenges in Rural Communication
Developing Effective Communication
Determining Communication Objectives
Electing the communication channels
Rural Media
The media model

TRENDS IN RURAL MARKETING


Trends in Rural Marketing
Types of Consumer Credit
Sources of Consumer Finance
Important Questions and Answers: Business Science - Rural Marketing



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