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APEDA (Agricultural and Processed Food Products Export Development Authority)
The Agricultural and Processed Food products Export Development Authority (APEDA) is an export promotion organization under Ministry of Commerce & Industries, Government of India. It is mandated with the responsibility of promotion and development of the export of its scheduled products.
What are the scheduled products monitored by APEDA?
All Agri Products
APEDA provides financial assistance to its registered member exporters under the following schemes:
Scheme for Market Development
Scheme for Infrastructure Development
Scheme for Quality Development
Scheme for Research and Development
Scheme for Transport Assistance
Rural retail outlet
Certainly market-driven¸ technology-based agriculture-India- an economic superpower.
The retail revolution is going to act as a catalyst
So the new concept that is hitting the market today is the ―Rural Retailing‖.
Rural India accounts for over 50 percent of India‘s GDP.
Rural retail-Tremendous potential as the rate of disposable income is increasing, growing middle class, advent of IT infrastructure and enormous grouped population.
Though sales are expected to be much lower in early stage, but the break even is reached in fourfive months of being set up, as against eight-nine months earlier.
Though sales are expected to be much lower in early stage, but the break even is reached in four- five months of being set up, as against eight-nine months earlier.
APPROACHES TOWARDS RURAL RETAILING
o Go to the producer directly
o Set up knowledge exchange centers
o Earn respect and confidence with locals
o Provide retail environment with local flavors and needs.
o Treat farmers with respect and serve them as customers.
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