Classification of rural markets
This can be classified as follows:
a) CONSUMER MARKET:
Constituents: Individuals and Households.
Products : Consumables, Food- Products, Toiletries, Cosmetics, Textiles and Garments, Footwear etc.
Durables : Watches, Bicycles, Radio, T.V, Kitchen Appliances Furniture, Sewing Machines, Two Wheeler etc.
b) INDUSTRIAL MARKET:
Constituents : Agricultural and allied activities, poultry farming, fishing, Animalhusbandry, Cottage Industries, Health center, School, Co-operatives, Panchayat office etc.
Products : Consumables, seeds, Fertilizers, Pesticides, Animal feed, Fishnets, VMedicines, Petroll diesel etc.
Durables : Tillers, Tractors, Pump sets, Generators, Harvesters, Boat etc.
c) SERVICES MARKET
Constituents : Individuals, Households, offices and Production firms.
Services : Repairs, Transport, Banking credit, Insurance, Healthcare, Education, communications, Power etc.
Rural Vs urban markets
It is important to understand why rural marketing is different from urban marketing. Due to significant differences in almost all the major marketing variables, it becomes very difficult to optimally tap the rural market potential with an urban mindset. In most cases, it requires a modified approach, philosophy and marketing mix.
Therefore the domain of rural marketing is significantly different from the way marketing is planned and implemented in urban areas. The positive results achieved by HLL‘s Project Shakti, Colgate‘s Project Jagaruti, etc., because they had structured their rural marketing in terms of planning, effort, operations, distinctively from their urban marketing. This proves the justification for treating and approaching rural marketing distinctively from urban marketing.