MEANING OF COMMUNICATION
means a common ground of understanding. It is a process of exchange of facts,
ideas, opinions and as a means that individuals or organizations share meaning
and understanding with one another.
Scope of Communication
of communication is very wide and comprehensive. It is a subject of almost
unlimited dimensions and is a interdisciplinary one.
It is a continuous process of exchange of
information and uses a set of symbols like words, action, pictures, figures
can be downwards, for example the
Head Master giving instruction to the students through the teachers.
can be upward, for example students
opinion conveyed to the Principal through the teachers
can be horizontal, for example
discussions among teachers themselves or the students deciding on some issues
related to their club activities.
Levels of Communication
Self Communication or
scholars and researchers recently have come to realize the logical way to start
improving our communication skills by understanding our own self-communication or otherwise called intrapersonal communication. This
involves the internal communication patterns we use to 'talk to ourselves'
either consciously or unconsciously. Example: When we talk to ourselves about
what we have done or completed over a week or say to yourself ' I ate too
b) Dyadic Communication or Interpersonal
Communication This represents
the type of communication that involves two or more persons communicating
directly within a relatively informal two- person or small-group setting.
communication is a transaction between
This level of communication can take many forms -conversation, debate,
most of our communication time at this level. Example: we interact with people
at home, at work place, while traveling and so on.
c) Small group Communication
This is a
form of interpersonal communication that usually involves three or more
persons but generally not more than twelve. The group is brought together for some common purpose or goal. Example:
meetings at workplace, family get together.
d) Large group communication
also a common level in communication where more
than thirty people come together
to share their ideas, experience, knowledge, etc. They have common interests and aspirations. Example:
Conferences, meetings, etc.
e) Mass Communication
interdependent world, one needs to look beyond face to face communication to
cater to our need to speak to many people at a time spread all over the world.
In mass communication we reach large
groups of people. Modern civilization has devised almost magical methods to
carry our messages even to the remotest corner of the world with astonishing
speed, much beyond the wildest imagination of the earliest generation. The
method is known as mass communication. Eg: press, cinema, radio and T.V.
six elements - communicator (who)
sending a useful message (what)
through proper channels (how),
effectively treated to an
appropriate audience (whom) to evoke
the desired response (effect).
That is who says what to whom, how and with what
A good communicator should
know his audience well.
know his message well.
know the different channels that can be used.
A good message must be.
clear simple and understandable
significant and need based
Treatment of message helps in
organizing the subject matter
relating the message to suit the audience
avoiding any misinterpretation..
IV. Channels of communication are the physical bridges between the sender
and the receiver of messages
Channel will depend on the size of the audience- individual/ group/mass.
Channel used will depend upon the skills of the communicator and the
Channel chosen will depend on the message to be conveyed.
V. The audience
may consist of one person or many or mass.
homogenous or heterogenous
highly motivated and actively participate
VI Audience Response
1 . reaction of the audience to the message they received.
can be verbal or non-verbal.
is important to make the communication process complete.
of a channel or method of communication, also m called
Teaching Methods, generally depends on the number
location or the place where communication is taking place, time available for
communication and the skills of the communicator.
communication process, how you communicate is very important since this
determines the effect or impact of the process. The important channels of communication are the teaching
methods and the use of audio/visual