is considered in its broadest sense, not only as the exchange of news and
messages but as an individual and collective activity embracing all
transmission and sharing of ideas, facts and data.
FUNCTIONS OF COMMUNICATION
Information - the collection, storage, processing and dissemination of news, data, pictures, facts and
messages, opinions and comments required in order to understand and react
knowledgeably to personal, environmental, national and international
conditions, as well as to be in a position to take appropriate decisions.
Socialization - the provision of a common fund of knowledge which enables people to operate as effective members of the
society in which they live and which fosters social awareness thereby
permitting active involvement in public life.
Motivation - the promotion of the immediate and ultimate aims of each society and the stimulation of personal choices and
aspirations, the fostering of individual or community activities, geared to the
pursuit of agreed aims.
Debate and discussion -the provision and exchange of facts to facilitate agreement or to clarify differing view points on public
issues. The supply of information needed to foster greater popular interest and
involvement in all local, national and international matters of common
Education - the transmission of knowledge so as to foster intellectual development, the formation of character and the
acquisition of skills and capacities at all stages of life.
Cultural Promotion - the dissemination of cultural and artistic products for the purpose of preserving the heritage of the past,
the development of culture by widening the individuals horizons, awakening his
imagination and stimulating his aesthetic needs and creativity.
Entertainment - the diffusion through signs, symbols, sounds and images of drama, dance, art, literature, music, sports, games etc.
for personal and collective recreation and enjoyment.
Integration - the provision to all persons, groups and actions of access to the variety of messages
which they need in order to know and understand each other and to appreciate
others living conditions, viewpoints and aspirations.