DIRECTION
The functions
of management like planning, organising, staffing deals with the preparation of
work performance. But Direction stimulates the organisation and its staff to
execute the plan. So direction is also called management-in-action.
According to
Koontz and O’Donnell, “Direction is the impersonal aspect of managing by which
subordinates are led to understand and contribute effectively and efficiently
to the attainment of enterprise objectives”.
According to
Haimann “ Directing consist of the process and technique utilised in issuing
instructions and making certain that operations are carried on thus originally
planned”.
1. It is
concerned with issuing the orders and instructions to the subordinates.
2. Supervisor
will give direction to subordinate.
3. Directing
is pervasive, because it is performed at all levels of management. Therefore,
direction is a universal acceptable concept.
4. It is a
continuous and on-going process because it deals with the continuous guidance
to be provided by the superiors to their subordinates.
5. It always
follows a top down approach.
6. It provides
linkage between other managerial functions such as planning, organising and
staffing.
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