There have never been as many type of clothing
as we see today. Variety in dress has resulted from changes in our habits and
roles. We now have clothing for all occasions, all life-styles. Retail stores
have seperate departments for each category of clothing.
Women's clothes have many classifications:- lingerie, dresses, evening
clothes, suits, outer wear, and sports wear. There are also speciality
categories, such as bridal dresses and maternity clothes. In addition, there is
a huge array of accessories within the general categories of wraps, head
coverings, handbags, and footwear.
now almost as many categories available to men as to women. Tailored clothing for
men includes suits, overcoats, topcoats, sport coats, seperate trousers for
both day and evening wear, shirts, sweaters, tops, socks, undergarments, robes
Thus the consumer is an important determinant of what fashion is and
what the industry produces. The fashion industry caters to powerful consumer
groups because they have the most discretionary income.
So far we have learnt about clothing selection. Now we shall see the
basics needed in clothing construction as a beginner.
In the past, most people bought new clothes only when a need arose, for
a very special occasion, or because their old clothes worn out. The average
person simply could not afford to buy more than the basic necessities. Today
income is larger, people can buy new clothes rather frequently. Therefore
buying motives have changed. we are able to buy clothes because we want or like
them. Buying motives vary from consumer to consumer and from day to day. They
include the desire to.