Rural Marketing - BA8010

AN OVERVIEW OF RURAL MARKETING

=> Scope of Rural Marketing
=> Concepts and Components of rural markets
=> Classification of rural markets
=> Factors differentiating Rural marketing from Urban marketing
=> Rural Marketing Environment
=> Mechanisms of Rural Marketing
=> APEDA (Agricultural and Processed Food Products Export Development Authority)
=> SWOT analysis
=> Rural Areas Requirement
=> Recent trends in Rural Demand

RURAL MARKET AND DECISION

=> Consumer buying behavior models
=> Factors Affecting Consumer Buying Behavior
=> Economic and Political Factors
=> Characteristics of Rural Consumer
=> What Personality Reveals about a Brand
=> Information Search and pre-purchase evaluation
=> Stages in consumer buying process
=> Diffusion of Innovation
=> Opinion Leadership
=> Factors of Brand loyalty

PRODUCT DISTRIBUTION

=> Segmenting, Targeting and Positioning
=> Prerequisites for Effective Segmentation
=> Approaches to Rural Segmentation
=> Targeting
=> Positioning
=> Product Strategies
=> Classification of Products
=> New Products Development
=> Distribution Strategy
=> PDS Network
=> Distribution model
=> Emerging Distribution Models

RURAL CONSUMER BEHAVIOUR IN MARKETING RESEARCH

=> Challenges in Rural Communication
=> Developing Effective Communication
=> Determining Communication Objectives
=> Electing the communication channels
=> Rural Media
=> The media model

TRENDS IN RURAL MARKETING

=> Trends in Rural Marketing
=> Types of Consumer Credit
=> Sources of Consumer Finance
=> Important Questions and Answers: Business Science - Rural Marketing