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MBA
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MBA Anna University
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Rural Marketing - BA8010
Online Study Material, Lecturing Notes, Assignment, Reference, Wiki and important questions and answers
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MBA
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MBA Anna University
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AN OVERVIEW OF RURAL MARKETING
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Scope of Rural Marketing
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Concepts and Components of rural markets
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Classification of rural markets
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Factors differentiating Rural marketing from Urban marketing
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Rural Marketing Environment
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Mechanisms of Rural Marketing
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APEDA (Agricultural and Processed Food Products Export Development Authority)
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SWOT analysis
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Rural Areas Requirement
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Recent trends in Rural Demand
RURAL MARKET AND DECISION
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Consumer buying behavior models
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Factors Affecting Consumer Buying Behavior
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Economic and Political Factors
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Characteristics of Rural Consumer
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What Personality Reveals about a Brand
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Information Search and pre-purchase evaluation
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Stages in consumer buying process
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Diffusion of Innovation
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Opinion Leadership
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Factors of Brand loyalty
PRODUCT DISTRIBUTION
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Segmenting, Targeting and Positioning
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Prerequisites for Effective Segmentation
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Approaches to Rural Segmentation
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Targeting
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Positioning
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Product Strategies
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Classification of Products
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New Products Development
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Distribution Strategy
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PDS Network
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Distribution model
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Emerging Distribution Models
RURAL CONSUMER BEHAVIOUR IN MARKETING RESEARCH
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Challenges in Rural Communication
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Developing Effective Communication
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Determining Communication Objectives
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Electing the communication channels
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Rural Media
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The media model
TRENDS IN RURAL MARKETING
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Trends in Rural Marketing
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Types of Consumer Credit
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Sources of Consumer Finance
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Important Questions and Answers: Business Science - Rural Marketing
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