| MBA | | MBA Anna University |
Marketing Management - BA8206
Important questions and answers, Question Paper download, Online Study Material, Lecturing Notes, Assignment, Reference, Wiki
| MBA | | MBA Anna University |
Marketing Management
INTRODUCTION
Marketing The Marketing Environment Marketing Interfaces with other functional areas Marketing In Global Environment - Prospects And ChallengesMARKETING STRATEGY
Marketing strategy Strategies For Industrial Marketing Consumers Marketing Service Marketing Competitor Analysis Strategic Marketing Mix ComponentsMARKETING MIX DECISIONS
Marketing Decisions New Product Planning The Product Life Cycle Market Segmentation Target Marketing and Positioning Channel Management Advertisement and Sales Promotion Pricing StrategyBUYER BEHAVIOUR
Understanding Industrial & Individual Buyer Behaviour Individual or Consumer Buying Behavior Online Buyer Behavior Customer Relationship Management Customer Acquisition Customer Retention Strategies For Retaining Customers Functions of Customer Retention Customer DefectionMARKETING RESEARCH AND TRENDS IN MARKETING
Marketing Information System Marketing Research Advertising and Types of advertising Consumer Behaviour Retail Research Introduction Cause-Related Marketing Ethics in Marketing Online Marketing Trends
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