Marketing Management - BA8206

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Marketing Management

Marketing Management



INTRODUCTION


Marketing
The Marketing Environment
Marketing Interfaces with other functional areas
Marketing In Global Environment - Prospects And Challenges

MARKETING STRATEGY


Marketing strategy
Strategies For Industrial Marketing
Consumers Marketing
Service Marketing
Competitor Analysis
Strategic Marketing Mix Components

MARKETING MIX DECISIONS


Marketing Decisions
New Product Planning
The Product Life Cycle
Market Segmentation
Target Marketing and Positioning
Channel Management
Advertisement and Sales Promotion
Pricing Strategy

BUYER BEHAVIOUR


Understanding Industrial & Individual Buyer Behaviour
Individual or Consumer Buying Behavior
Online Buyer Behavior
Customer Relationship Management
Customer Acquisition
Customer Retention
Strategies For Retaining Customers
Functions of Customer Retention
Customer Defection

MARKETING RESEARCH AND TRENDS IN MARKETING


Marketing Information System
Marketing Research
Advertising and Types of advertising
Consumer Behaviour
Retail Research Introduction
Cause-Related Marketing
Ethics in Marketing
Online Marketing Trends



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