| MBA | | MBA Anna University |
Customer Relationship Management - BA8003
Important questions and answers, Question Paper download, Online Study Material, Lecturing Notes, Assignment, Reference, Wiki
| MBA | | MBA Anna University |
Customer Relationship Management
INTRODUCTION
Customer Relationship Management Concept and Context of Relationship Management Evoluation of CRM Transactional Vs Relationship Approach CRM as a Strategic Marketing Tool Important answers: Customer Relationship Management - IntroductionUNDERSTANDING CUSTOMERS
Customer Information Database Developing a Customer Information Database Customer Profile Factors Influencing Customer Expectations of Services Customer Perception Analysis Customer or Consumer Behavior Individual and Group Customer Selection of Profitable Customer Profitability Important answers: Understanding CustomersCRM STRUCTURES
Customer Relationship Management (CRM) Structures Important answers: CRM StructuresCRM PLANNING AND IMPLEMENTATION
CRM Planning and Implementation CRM Implementation (Phases) CRM Tools Analytical CRM Operational CRM Call center management Role of CRM manager Important answers: CRM Planning and ImplementationTRENDS IN CRM
e-CRM Introduction Data warehousing An Introduction to CRM Packages Important answers: Trends in CRM Various software packages used for CRM
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