Chapter: Business Science : Customer Relationship Management : CRM Planning and Implementation

CRM Tools

STRATEGIC CRM · TECHNOLOGY AND IMPLEMENTATION · MOBLIE BUSINESS FOR THE ENTERPRISE · SALES AND MARKETING · BUSINESS INTELIGENCE · CUSTOMER CONTACT CENTER

CRM TOOLS

 

·        STRATEGIC CRM

 

·        TECHNOLOGY AND IMPLEMENTATION

 

·        MOBLIE BUSINESS FOR THE ENTERPRISE

 

·        SALES AND MARKETING

 

·        BUSINESS INTELIGENCE

 

·        CUSTOMER CONTACT CENTER

 

    1.STRATEGIC CRM

 

1.     BUSINESS CASE

 

2.     CUSTOMER KNOWLEDGE

 

3.     CUSTOMER LOYALTY

 

4.     CUSTOMER RETENTION

 

5.     CUSTOMER SATISFACTION

 

6.     DIRECTION

 

7.     LEADERSHIP

 

8.     MASTER PLAN

 

9.     METRICES OR MEASUREMENT

 

10.                        PEOPLE &PROCESS

 

 

11.                        ROI

 

12.                        STRATEGY & SUCCESS

 

13.                        TECHNOLOGY

 

14.                        TOP MANAGEMENT

 

15.                        TRENDS

 

16.                        VISION

 

2. TECHNOLOGY & IMPLEMENTATION

 

1.     ENTERPRISE ARCHITECTURE AND APPLICATION

 

2.     CRM –INDUCED CULTURE CHANGE

 

3.     MIGRATIONMANAGEMENT

 

4.     KNOWLEDGE BASED UTILIZATION

 

5.     APPLICATION SERVERS

 

6.     SYSTEM INTEGERATERS

 

7.     PLANNING AND INVESTICATING

 

8.     IMPLEMENTATION AND DEPLOYMENT

 

9.     CHANGE MANAGEMENT

 

10.                        MAINTAINING AND UPGRADING

 

3.MOBILE BUSINESS FOR THE ENTERPRISE

 

1.     DELIVERY TECHNOLOGY

 

2.     DISPLAY TECHNOLOGY

 

3.     FIELD FORCE AUTOMATION

 

4.     INPUT TECHNOLOGY AND DEVICES

 

5.     MOBILE COMMERCE

 

6.     MOBILE ENTERPRISE

 

7.     MOBILE OPERATING SYSTEM

 

 

 

8.     WIDE AREA NETWORK

 

9.     WIRELESS APPLICATION SERVICE PROVIDER

 

10.                        WIRELESS DEVICES

 

 

4.  SALES AND MARKETING

 

1.     ENTERPRISE RELATIONSHIP MANAGEMENT(ERM)

 

2.     E-SALES

 

3.     LEAD QUALIFICATION

 

4.     OPERATIONAL CRM

 

5.     PARTNER RELATIONSHIP MANAGEMENT

 

6.     REPEAT BUSINESS

 

7.     SALES FORCE AUTOMATION

 

8.     ANALYTICAL CRM

 

9.     CUSTOMER PROFILEING AND SEGEMENTATION

 

10.                        E-MARKETING AUTOMATION

 

11.                        LEAD QUALIFICATION in sales

 

12.                        PERSONALISATION

 

5. BUSINESS INTELIGENCE

 

1           ANALYTICAL PROCESS

 

2           CUSTOMER INTELLIGENCE SYSTEM

 

3           CUSTOMER SCORING

 

4           DATA CLEANING

 

5           DATA MINING

 

6           DATA WAREHOUSE

 

7           FILTERING AND HOUSE HOLDING

 

8           INFORMATION DATABASE

 

 

9           LEGAMART

 

10      METAMART

 

11      OPERATIONAL SYSTEM OR DATABASE

 

6. CUSTOMER CONTACT CENTER

 

1           CALL CENTER AND HELP DESK

 

2           CUSTOMER INTERACTIVE CENTER

 

3           CUSTOMER RETENTION

 

4           CUSTOMER SUPPORT

 

5           E-SERVICE SYSTEM

 

6           LIVE SUPPORT AND SERVICE

 

7           ON-LINE SUPPORT AND SERVICE

 

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Business Science : Customer Relationship Management : CRM Planning and Implementation : CRM Tools |


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