Purpose of Communication

Purpose of Communication

No organisation can function without proper and adequate communication. The ability to communicate effectively with other members of the organisation is considered as one of the most important skills of managers .

1. Flow of information

The relevant information must flow continuously from top to bottom and vice versa. The staff at all levels must be kept informed about the organisational objectives and other developments taking place in the organisation. The information can be passed in the language which the employees can understand better.

2. Co-ordination

It is through communication the efforts of all the staff working in the organization can be coordinated for the accomplishment of the organisational goals. The communication facilitates flow of information, ideas, beliefs, perception, advice, opinion, orders and instructions etc., both ways which enable the managers and other supervisory staff to learn managerial skills through the experience of others.

3. Preparing people to Accept change

The proper and effective communication is an important tool in the hands of management of any organisation to bring about overall change in the organisational policies, procedures and work style and make the staff to accept and respond positively.

4. Developing Good human relation

Managers and workers and other staff exchange their ideas, thoughts and perceptions with each other through communication. This helps them to understand each other better. Communication helps to realise the difficulties faced by their colleagues at the workplace.

5. Ideas of subordinates encouraged

The communication facilitates inviting and encouraging the ideas from subordinates on certain occasions on any task. This will develop creative thinking. Honouring subordinates ideas will further motivate them for work hard and a sense of belonging to the organisation will be developed