Toggle navigation
BrainKart.com
HOME
Anna University
Anna University
EEE
ECE
Civil
MECH
CSE
IT
GATE Exam
TANCET Anna Univ
AnnaUniv
JEE IEEE
Medical
MBBS
Nursing
BPharm
Medical
MD
Medical
MGR University
NEET
AIIMS
Engineering
Engineering
Electrical
Electronics
Civil
Mechanical
Computer Science
Information Technology
GATE Exam
TANCET Anna Univ
Anna University
JEE IEEE
MBA
MBA
AnnaUniv MBA
CAT
TN School
TamilNadu School
TN 12th Std
TN 11th Std
TN 10th Std
TN 9th Std
TN 1 mark Test
JEE IEEE
NEET
AIIMS
Entrance Exam
All Exams
UPSC Civil services
GATE Exam
JEE IEEE
NEET
AIIMS
CAT
CLAT
Banking
UGC NET
TANCET Anna Univ
More
Basic Science
BioTech
Botany
Aqua
BDS
Install App
Contact
Policy
|
MBA
| |
MBA Anna University
|
Customer Relationship Management - BA8003
Online Study Material, Lecturing Notes, Assignment, Reference, Wiki and important questions and answers
|
MBA
| |
MBA Anna University
|
INTRODUCTION
=>
Customer Relationship Management
=>
Concept and Context of Relationship Management
=>
Evoluation of CRM
=>
Transactional Vs Relationship Approach
=>
CRM as a Strategic Marketing Tool
=>
Important answers: Customer Relationship Management - Introduction
UNDERSTANDING CUSTOMERS
=>
Customer Information Database
=>
Developing a Customer Information Database
=>
Customer Profile
=>
Factors Influencing Customer Expectations of Services
=>
Customer Perception Analysis
=>
Customer or Consumer Behavior
=>
Individual and Group Customer
=>
Selection of Profitable Customer Profitability
=>
Important answers: Understanding Customers
CRM STRUCTURES
=>
Customer Relationship Management (CRM) Structures
=>
Important answers: CRM Structures
CRM PLANNING AND IMPLEMENTATION
=>
CRM Planning and Implementation
=>
CRM Implementation (Phases)
=>
CRM Tools
=>
Analytical CRM
=>
Operational CRM
=>
Call center management
=>
Role of CRM manager
=>
Important answers: CRM Planning and Implementation
TRENDS IN CRM
=>
e-CRM Introduction
=>
Data warehousing
=>
An Introduction to CRM Packages
=>
Important answers: Trends in CRM
=>
Various software packages used for CRM
Engineering
Electrical Engineering
Electronics Engineering
Civil Engineering
Mechanical Engineering
Computer Science Engineering
Information Technology
Medical
MBBS
Nursing
BPharm
MD
MBA
AnnaUniv MBA
TN School 11th 12th
Anna University
EEE - Anna University
ECE - Anna University
Civil - Anna University
MECH - Anna University
CSE - Anna University
IT - Anna University
Online Student Guide
UPSC Civil services Entrance exams
GATE Exam
GATE Exam EE Electrical
GATE Exam EC Electronics
GATE Exam CS Computer Science
GATE Exam CE Civil
GATE Exam ME Mechanical
IIT JEE IEEE Entrance Exam
NEET Entrance Exam
AIIMS Entrance Exams
Problem Solving and Reasoning
Verbal, Reading Comprehension
Data Interpretation
Logical Reasoning
Mathematics or Quantitative
CAT Entrance Exams
CLAT LAW Entrance exams
Banking Entrance exams
TANCET Anna University
TN State Board one mark
TN 11th Standard one mark
Copyright © 2018-2021 BrainKart.com; All Rights Reserved. (BS) Developed by Therithal info, Chennai.