Services Rendered by Retailers
The following are the services rendered
by the retailers.
Retailers provide the following services
to manufacturers and wholesalers.
1.
Help
in Distribution: Retailers relieve the manufacturers and
wholesalers of the burden of collecting and executing a large number of small orders from various
consumers.
2.
Market
Information: Retailer supply valuable information to
wholesalers about changes in tastes, preferences, fashion etc. of consumers
3.
Large
Scale Operation: The manufacturers and wholesalers are
freed from the trouble of making individual sales to consumers in small
quantities. This enables them to operate on, at relatively large scale and
thereby fully concentrate on their other activities
4.
Help
in Promotion: Retailers participate in the
promotional activities carried by manufacturers and wholesalers such as short
time offers, coupons, free gifts, sales contests, etc. Retailers help in
promoting the sale of the products.
5.
Personal
Attention: The retailer is able to provide more personal
attention to his customers than the
wholesaler is, He gives special services on the spot when the articles require
minor repairs.
A retailer provides the following
services to consumers.
1.
Regular
Supply of Goods: Retailers maintain a ready stock of
various products of different manufacturers
for sale to consumers. This enables the buyers to buy products as and
when needed.
2.
New
Products Information: The retailers provide important
information about the new arrival of products through their personal. Selling
efforts and effective display of products.
3.
Credit
Facilities: Sometimes retailers provide credit
facilities to their customers and enable them to increase their level of
consumption.
4.
Wide
Selection: Retailers generally keep stock of a
variety of products of different manufacturers. This enables the consumers to
make their choice out of a wide selection of goods.
·
Retailers provide free door delivery
services to the customers.
·
They provide after sale service to
customers.
·
They allow cash discounts on their
sales.
Retailers collect General Service Taxes
and pay it to the Government which leads to increase in national income.
Retailers help the society to improve
the standard of living of people and contribute to economic development of a
country.
Retailers implement the government
policies and enforcing the acts such as prohibition of tobacco products, prohibition
of child labour, prohibition of adulteration considering common interest.
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