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Chapter: 11th Commerce : Channels of Distribution

Channels of Distribution

The manufacturers producing goods on large scale select the channel through which their goods should reach the consumers.

CHANNELS OF DISTRIBUTION

Introduction

The manufacturers producing goods on large scale select the channel through which their goods should reach the consumers. These good are converted into cash only when the end user buy and use them. To cut the cost, to reach maximum customers and to retain all customers the producers select one channel or combine many channels to distribute the goods. This chapter explains the channels of distribution in detail.




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11th Commerce : Channels of Distribution : Channels of Distribution | Introduction | Commerce


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