Introduction | Commerce - Channels of Distribution | 11th Commerce : Chapter 23 : Channels of Distribution
Chapter: 11th Commerce : Chapter 23 : Channels of Distribution
Channels of Distribution
The manufacturers producing goods on large scale select the channel through which their goods should reach the consumers.
CHANNELS
OF DISTRIBUTION
Introduction
The manufacturers producing goods on
large scale select the channel through which their goods should reach the
consumers. These good are converted into cash only when the end user buy and
use them. To cut the cost, to reach maximum customers and to retain all
customers the producers select one channel or combine many channels to
distribute the goods. This chapter explains the channels of distribution in
detail.
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11th Commerce : Chapter 23 : Channels of Distribution