Rural marketing is a process of developing pricing,
promoting and distributing rural specific goods and services leading to derived
exchange with rural customers to satisfy their needs and wants. Rural marketing
has got a lot of untapped potential improvement in infrastructure it is
supposed to open great opportunities for rural market. Rural marketing is now a
two-way marketing process. There is inflow of products into rural markets for
production or consumption and there is also outflow of products to urban areas.
The urban to rural flow consists of agricultural inputs, fast-moving consumer
goods (FMCG) such as soaps, detergents, cosmetics, textiles, and so on. The
rural to urban flow consists of agricultural produce such as rice, wheat,
sugar, and cotton. There is also a movement of rural products within rural
areas for consumption.