Home | | Commerce 12th Std | Guerrilla Marketing

Chapter: 12th Commerce : Chapter 15 : Elements of Marketing : Recent Trends in Marketing

Guerrilla Marketing

The concept of Guerrilla Marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.

Guerrilla Marketing

The concept of Guerrilla Marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Guerrilla marketing represents an advertisement strategy to promote products/ services on streets or other public places with monkey like shopping malls, parks beach etc., Consumers/ customers are taken by surprise to make a big impression about the brand which in turn creates buzz about the brand on shirts it create a memorable experience in the mind of target audience which triggers good responses to sales. It is suited to small companies which cannot set apart big advertisement budget.



Study Material, Lecturing Notes, Assignment, Reference, Wiki description explanation, brief detail
12th Commerce : Chapter 15 : Elements of Marketing : Recent Trends in Marketing : Guerrilla Marketing |


Privacy Policy, Terms and Conditions, DMCA Policy and Compliant

Copyright © 2018-2023 BrainKart.com; All Rights Reserved. Developed by Therithal info, Chennai.