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Green marketing implies marketing environmentally friendly products. Green marketing involves developing and promoting products and services which satisfy customers’ wants and needs for quality, performance, affordable pricing and convenience – all without causing a detrimental impact on the environment. It refers to holistic marketing concept with growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc. Green marketing is also known as environmental marketing, ecological marketing eco-friendly marketing and sustainable marketing. Consumers are beginning to recognize that competition in the market place should not be among companies harming the environment but among those making to save it
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