Recent Trends in Marketing - E-Tailing | 12th Commerce : Chapter 15 : Elements of Marketing : Recent Trends in Marketing
Chapter: 12th Commerce : Chapter 15 : Elements of Marketing : Recent Trends in Marketing
E-Tailing
E-tailing or electronic retailing refers to selling of goods and services through a shopping website (internet) or through virtual store to the ultimate consumer.
E-Tailing
E-tailing or electronic retailing refers to selling
of goods and services through a shopping website (internet) or through virtual
store to the ultimate consumer. Just as a physical store displays its products
in windows and attracts the customer towards it, the shopping website displays
the images of the products and highlights features and benefits along with
attractive offers and lures the customer to buy the product. The customer buys
the product by paying through credit card or other methods mentioned at the
shopping website. The customer receives the product at their preferred address
through courier service. E-tailing is a business to consumer (B2C) transaction
model. E-tailing is also called online retailing
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12th Commerce : Chapter 15 : Elements of Marketing : Recent Trends in Marketing : E-Tailing | Recent Trends in Marketing
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12th Commerce : Chapter 15 : Elements of Marketing : Recent Trends in Marketing