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Chapter: 12th Commerce : Chapter 15 : Elements of Marketing : Recent Trends in Marketing

Referral Marketing

Referral marketing is the method of promoting products or services to new customers through referrals.

Referral Marketing


Referral marketing is the method of promoting products or services to new customers through referrals. Referral marketing is refer to spreading the word about a product or service through existing customers of business enterprises rather than through traditional advertising. Word-of-mouth marketing, which occurs when others tell each other about a business, is also considered to be a form of referral marketing.

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12th Commerce : Chapter 15 : Elements of Marketing : Recent Trends in Marketing : Referral Marketing |


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