Role of Advertisement

Role of Advertisement

There are four main roles for advertisement;

·               Marketing Role

·               Communication Role

·               Economic Role

·               Societal Role

Marketing Role

Advertisement is a great platform to reach customers apart from sales promotion, personal selling and public relation. It is the most visible promotional program in any organisation.

The Communication Role

It is also a mass communication while transmitting different types of market information to buyers, it creates an image on the product.

The Economic Role

It helps the society to achieve abundance by persuading the customers with respect to the values and service of the products.

The Societal Role

It manifests the information about the product to the customers. It aids to compare various brands of same product.