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Textiles and Dress Designing - Need of Advertisement | 12th Textiles and Dress Designing : Chapter 14 : Advertisement

Chapter: 12th Textiles and Dress Designing : Chapter 14 : Advertisement

Need of Advertisement

To Reach New Customers, Influence Shoppers throughout the Buying Cycle

Need of Advertisement

To Reach New Customers

The market for a product changes constantly potential to attract new customers arise when a new family arise in the society. The consumer’s lifestyle, buying habits keep changing which gives the chance of new customers in every business.

Influence Shoppers throughout the Buying Cycle

Advertisement reaches the consumers directly which curtails the time in comparing prices, quality and service and helps them to retain the purchase.

Advertisement is communicated through various mass media including traditional media as well as modern media.

It Pays off over a Long Period

A good advertisement gives a long-term advantage over the competitors prevailing in the market. A study revealed that many companies who expanded advertising over five years escalated their sales in an average of 100 per cent.

To Generate More Store Traffic

Constant traffic in the store is the first step to increase sales and to expand the product outreach.

To Keep a Healthy Positive Image

It corrects the misleading opinions and gossip about a product and brings more shoppers.

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12th Textiles and Dress Designing : Chapter 14 : Advertisement : Need of Advertisement | Textiles and Dress Designing


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