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Introduction

Advertisement has become an important segment in marketing. It is the most powerful and multi-dimensional tool to take products from the manufacturer to the consumers. Even the smallest object requires advertisement to escalate its sales and promotion.

The term advertisement is derived from a Latin word “Advertere”, which means “to turn the minds of people towards”. Advertisement is a marketing communication which involves openly sponsored, non-personal messages in order to sell or promote a product, idea or service in audio or visual form. It is the easiest and one of the most effective and efficient technique of communication which persuades the public to familiarise with a product. Advertisements are opted by business sectors who wish to promote their product in the market among the consumers within a very short duration. It is communicated through various media which includes traditional as well as modern. Advertisement is the apt tool to disseminate the importance and features of any product. It carries real time information with extraordinary emotional appeal.

Definition

“Advertising is the non-personal communication from an identified sponsor using mass media to persuade or influence an audience”.

“Advertising is a paid form of non personal presentation of the facts about goods, services or ideas to a group. These facts are illustrated with the use of copy and art work that includes photographs and drawings”, defined by American Marketing Association.