Advantages and Disadvantages of Advertisement
The major advantages of advertisement are;
It increases Demand
It attracts the customers and stimulates interest in them to buy the product.
It increases the Sales
As the demand arises, the sale of the product increases.
Reduction in Cost and Prices
As the demand increases the large-scale production is made, which will cut down the cost of the product.
Creates Particular Image
A brand image among the consumer is created by the advertisement.
The dealers, agents, middlemen distribute the goods and the product attains economic distribution.
Promotes Business through Competition
It creates competitor among other brands and results in promotion.
Exploration of New Market
It not only retains the existing customers but also grabs new clients towards them.
Helps in Rational Buying
The quality of the product can be justified.
It Guides People
It helps people to compare various other products.
The major disadvantages of the advertisement are;
It increases Unnecessary Needs
Sometimes people buy some unwanted products which they do not use but are merely influenced by advertisement.
It increases Cost
The consumers always bear the expenditure as hidden changes of the product.
It misrepresents the Facts
Sometimes the ideas featured in the advertisements are untruthful.
It results in Monopoly
It acts as a threat to small scale manufacturer.
Wastage of Resources
Human mind is proving to change and they are influenced by other products soon.
It spoils the Beauty
Sometimes spoils the beauty of the city, towns and villages as too much is exposed.
Affects the Children
Children are greatly influenced by the advertisements as they are more prominent wearers.