Preparation of an advertisement

Preparation of an advertisement

Beginning Stage

·               The sponsor briefing the idea to the advertisement agency

·               Internal discussion in the agency

·               Conducting market research relevant to the advertisement regarding the competitors and target audience

·               Selecting the media in which the advertisement to be executed

·               Allotting the budget.

Development Stage

·               Creating or filming the advertisement

·               Designing in the way it has to be

·               Reviewing the advertisement internally

·               Making or producing the advertisement

·               Testing the advertisement prior to publishing

·               Getting the approval from the authority of agency

·               Fixing the time and release of the advertisement.

Execution Stage

·               Scheduling the media prior publishing and booking the media required to publish

·               Presenting the advertisement in the selected media and make it active.

Post Execution

·               Monitoring the release of advertisement

·               Evaluating and judging the performance of the advertisement among the customers

·               Making note of reviews from the customers

·               Assessing the market response for the advertisement in terms of product selling.