Electronic media of communication used in business organization.
Information communication revolutions
Over time,
technology has progressed and has created new forms of and ideas about
communication. The newer advances include media and communications psychology.
Media psychology is an emerging field of study. These technological advances
revolutionized the processes of communication. Researchers have divided how
communication was transformed into three revolutionary stages:
In the 1st
Information Communication Revolution, the first written communication began,
with pictographs. These writings were made on stone, which were too heavy to
transfer. During this era, written communication was not mobile, but
nonetheless existed.
In the 2nd
Information Communication Revolution, writing began to appear on paper,
papyrus, clay, wax, etc. Common alphabets were introduced, allowing the
uniformity of language across large distances. Much later the Gutenberg
printing-press was invented. Gutenberg created this printing-press after a long
period of time in the 15th century.
In the 3rd
Information Communication Revolution, information can now be transferred via
controlled waves and electronic signals.
Communication is thus a process by which meaning is assigned
and conveyed in an attempt to create shared understanding. This process
requires a vast repertoire of skills in intrapersonal and interpersonal
processing, listening, observing, speaking, questioning, analyzing, and
evaluating. It is through communication that collaboration and cooperation
occur. There are also many common barriers to successful communication, two of
which are message overload (when a
person receives too many messages at the same time), and message complexity. Communication is a continuous process. The
psychology of media communications is an emerging area of increasing attention
and study.
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