Printed
Pages versus Web Pages
Page
size: Printed pages are generally larger than their Web counterparts. They are also fixed in size, not variable
like Web pages. The visual impact of the printed page is maintained in
hard-copy form, while on the Web all that usually exists are snapshots of page
areas. The visual impact of a Web page is substantially degraded, and the user
may never see some parts of the page because their existence is not known or
require scrolling to bring into view. The design implications: the top of a Web
page is its most important element, and signals to the user must always be
provided that parts of a page lie below the surface.
Page
rendering: Printed pages are immensely superior to Web pages
in rendering. Printed pages are
presented as complete entities, and their entire contents are available for
reading or review immediately upon appearance. Web pages elements are often
rendered slowly, depending upon things like line transmission speeds and page
content. Design implications: Provide page content that downloads fast, and
give people elements to read immediately so the sense of passing time is
diminished.
Page
layout: With the printed page, layout is precise with much attention given to it. With Web pages layout is more of
an approximation, being negatively influenced by deficiencies in design
toolkits and the characteristics of the user’s browser and hardware,
particularly screen sizes. Design implication: Understand the restrictions and
design for the most common user tools.
Page
resolution: the resolution of displayed print characters still
exceeds that of screen characters,
and screen reading is still slower than reading from a document. Design
implication: Provide an easy way to print long Web documents.
Page
navigation: Navigating printed materials is as simple as page
turning. Navigating the Web requires
innumerable decisions concerning which of many possible links should be
followed. Design implications are similar to the above— provide overviews of
information organization schemes and clear descriptions of where links lead.
Interactivity:
Printed
page design involves letting the eyes traverse static information, selectively looking at information and using spatial
combinations to make page elements enhance and explain each other. Web design
involves letting the hands move the information (scrolling, pointing,
expanding, clicking, and so on) in conjunction with the eyes.
Page independence: Because
moving between Web pages is so easy, and almost any page in a site can be accessed from anywhere else, pages must
be made freestanding. Every page is independent. Printed pages, being
sequential, fairly standardized in organization, and providing a clear sense of
place, are not considered independent. Design implication: Provide informative
headers and footers on each Web page.
Merging Graphical business system
and Web
Strength of the Web lies in its ability to link
databases and processing occurring on a variety of machines within a company or
organization. The graphical business system and the Web will merge into a
common entity. These Web systems are called intranets.
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