Objectives of Marketing

Objectives of Marketing

Baker and Anshen say, “The end of all the marketing activities is the satisfaction of human wants”. Through the satisfaction of human wants, profits are rewarded to the business and the reward is inducement for marketing. Now the time has changed and object of marketing is more than securing profits.

The following are the objectives of marketing:

i. Intelligent and capable application of modern marketing policies.

ii. To develop the marketing field.

iii. To develop guiding policies and their implementation for a good result.

iv. To suggest solutions by studying the problems relating to marketing.

v. To find sources for further information concerning the market problems.

vi. To revive existing marketing function, if shortcomings are found.

vii. To take appropriate actions in the course of action.