Chapter: 12th Commerce : Chapter 14 : Elements of Marketing : Marketing and Marketing Mix

Definition of Marketing

Marketing includes those business activities which are involved in the flow of goods and services from production to consumption.

Definition of Marketing

“Marketing is concerned with the people and the activities involved in the flow of goods and services from the producer to the consumer”.

–American Marketing Association.

“Marketing includes those business activities which are involved in the flow of goods and services from production to consumption.”

– Converse

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12th Commerce : Chapter 14 : Elements of Marketing : Marketing and Marketing Mix : Definition of Marketing |