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Chapter: 12th Commerce : Chapter 14 : Elements of Marketing : Marketing and Marketing Mix

Meaning and Definition of Marketing Mix

Marketing mix is a pack of four sets of variables namely product variable, price variable, promotion variable, and place variable.

Meaning and Definition of Marketing Mix


Marketing mix refers to two things.

i) A list of important elements or ingredients that make up the marketing programme and

ii) The list of forces having bearing on marketing operations.


Definition of marketing mix

“Marketing mix is a pack of four sets of variables namely product variable, price variable, promotion variable, and place variable”. In simple words marketing mix means a marketing programme that is offered by a firm to its target consumers to earn profits through satisfaction of their wants. Such a marketing programme is a mixture of four ingredients, namely Product mix, Price mix, Place (Distribution)mix and Promotion mix.

- Mr. Jerome McCarthy,

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12th Commerce : Chapter 14 : Elements of Marketing : Marketing and Marketing Mix : Meaning and Definition of Marketing Mix |


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