Meaning and Definition of Marketing Mix
i) A list of important elements or ingredients that make up the marketing programme and
ii) The list of forces having bearing on marketing operations.
“Marketing mix is a pack of four sets of variables namely product variable, price variable, promotion variable, and place variable”. In simple words marketing mix means a marketing programme that is offered by a firm to its target consumers to earn profits through satisfaction of their wants. Such a marketing programme is a mixture of four ingredients, namely Product mix, Price mix, Place (Distribution)mix and Promotion mix.
- Mr. Jerome McCarthy,