Chapter: 12th Commerce : Chapter 14 : Elements of Marketing : Marketing and Marketing Mix

Marketing Mix Matrix

The principle of the 4P Matrix is that marketing decisions usually fall into four controllable categories: product, place, price and promotion.

The principle of the 4P Matrix is that marketing decisions usually fall into four controllable categories: product, place, price and promotion. Carefully positioning the product in each category will generate a better response from the target market.

Key words

Assurance, Dominant, Potential, Perishable, Completion, Surplus, determined, consumption, Unique, Grading, Necessity

i. There is a weekly market forFire wood in Karaikudi

ii. There is a Annual Market for Horse in Andhiyur in Tamil Nadu.

For own thinking

i. Mention any two man made risks in Marketing

ii. Mention any two natural risks in Marketing

For Future learning

i. To organise a Model Marketing Practices in your class with some kind of goods and services

ii. To arrange and invite a marketing practitioner and good speakers for guest lectures about success and failures of market

Study Material, Lecturing Notes, Assignment, Reference, Wiki description explanation, brief detail

12th Commerce : Chapter 14 : Elements of Marketing : Marketing and Marketing Mix : Marketing Mix Matrix |