Chapter: 12th Commerce : Chapter 14 : Elements of Marketing : Marketing and Marketing Mix

Marketing Concepts

MAKE WHAT YOU CAN SELL, BUT DO NOT TRY TO SELL WHAT YOU CAN MAKE.

Marketing Concepts

MarketingConcepts

What I can sell?

MAKE WHAT YOU CAN SELL, BUT DO NOT TRY TO SELL WHAT YOU CAN MAKE.

Shall I first create products?

NO, FIRST CREATE A CUSTOMER, THEN CREATE PRODUCTS.

Shall I love my products?

NO, LOVE YOUR CUSTOMERS AND NOT THE PRODUCTS.

Who is supreme in markets?

CUSTOMER IS SUPREME OR KING.

Who will shape my decisions?

CUSTOMER’S PREFERENCES SHAPE YOUR DECISIONS

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12th Commerce : Chapter 14 : Elements of Marketing : Marketing and Marketing Mix : Marketing Concepts |