Globalisation of Business
Stages
of Globalisation
A firm
passes through different stages of development before it becomes a truly global
corporation.
Typically,
a domestic firm starts its international business by exporting. Later it may
establish joint ventures or subsidiaries abroad. From an international firm it
may then develop into a multinational firm and finally into a global one.
Ohmae
identifies five different stages in the development of a firm into a global
corporation.
First Stage is the arm’s length service activity of essentially domestic company which moves into new markets
overseas by linking up with local dealers and distribution.
Second Stage the company takes over these
activities on its own.
Fourth Stage the company moves to a insider
position in these markets, supported
by a complete business system including R and D and engineering.
Fifth Stage the company moves towards a
genuinely global mode of operation.
Essential Conditions for Globalisation
1. Business Freedom
There
should not be unnecessary government restrictions which come in the way
globalization like import restriction, restrictions on sourcing finance or
other factors from abroad, foreign investments etc.
2. Facilities
The extent
to which an enterprise can develop globally from home country base depends on
the facilities available like the infrastructural facilities.
3. Government Support
Unnecessary
government interference is a hindrance to globalization, government support can
encourage globalization.
4. Resources
Resources
is one of the important factors which often decide, the ability of a firm to
globalize. Resourceful companies may find it easier to thrust ahead in the
global market.
5. Competitiveness
The
competitive advantage of the company is a very important determinant of success
in global business. A firm may derive competitive advantage from any one or
more of the factors such as low costs and price, product quality, product
differentiation, technological superiority, after-sales services, marketing
strength etc.
6. Orientation
A global
orientation on the part of the business firms and suitable globalization
strategies are essential for globalization.
Advantages of Globalisation
Foreign
capital, if properly utilized can substantial contribution to the economic
development of the nation.
Productivity
grows more quickly when countries produces goods and services in which they have
comparative advantage.
Increase
in competition would make companies more cost and quality conscious and
innovative.
Global
competition and imports keep a lid on prices, so inflation is less likely to
derail economic growth.
Exports
jobs often pay more than other jobs.
Unfettered
capital flows gives the country access to foreign investment and keep interest
rate low.
Globalisation
opens up enormous domestic and global opportunities for firms in developing
countries.
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