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Introduction, Types - Retailing | 11th Commerce : Retailing

Chapter: 11th Commerce : Retailing

Retailing

Retailing is the process of selling the goods and services directly to the ultimate consumers in small quantities.

RETAILING

 

Introduction

Retailing is the process of selling the  goods and services directly to the ultimate consumers in small quantities.


Types of Retailers

On the basis of the size of the business, product mix, pricing and service level and ownership of the business, it can be classified into the following categories:

i. Itinerant or Mobile Traders, ii. Fixed shop small retailers, iii. Fixed shop large scale retailers


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11th Commerce : Retailing : Retailing | Introduction, Types


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