MANAGERIAL DECISIONS:
A
decision is an act requiring judgment that is translated into action.Decision
making is much more comprehensive than problem solving.
The terms
are interrelated, but not interchangeable.
The Significance of Decision
Making
ü Decision
making is the one truly distinctive characteristic of managers.
ü Decisions
made by top managers commit the total organization toward particular courses of
action.
ü Decisions
made by lower levels of management implement the strategic decisions of top
managers in the operating areas of the organization.
ü Decisions
invariably involve organizational change and the commitment of scarce
resources.
Characteristics of Managerial
Decisions
ü Long-range
organizational objectives
ü Best
choice from among a set of alternatives
ü Decision involves
organizational change
ü Decision
requires a commitment of resources
The Managerial
Decision-Making Process
Process
components are decision-making functions.
Decision-making
functions are highly interrelated and interdependent.
The
process is highly dynamic with several subprocesses.
The
process can accommodate several concurrent Category II decisions.
Decision-Making Function No. 1
Setting Managerial Objectives:
Objectives
constitute the foundation for rational decision making.
Objectives
are the ends for the means of managerial decision making.
Attainment
of the objective is the ultimate measure of decision success.
Decision-Making Function No. 2
Searching for Alternatives:
The
limitations of time and money
The declining
value of additional information
The
rising cost of additional information
Abort the
search in the zone of cost effectiveness
Decision-Making Function No. 3
Comparing and Evaluating
Alternatives:
Alternatives
result from the search.
There are
usually three to five alternatives.
One
alternative is to do nothing.
Alternatives
are evaluated using criteria derived from the objective. Evaluation should
include an anticipation of the likely outcome for each alternative.
Evaluation
should also anticipate obstacles or difficulties at the time of implementation.
Decision-Making Function No. 4
The Act of Choice:
The
choice is the culmination of the process, not all of it.
The
choice confronts the decision maker with discernible constraints. The best
alternative may not be readily apparent to the decision maker. The best choice
is likely to ensue from the right approach.
The
choice should be the alternative most likely to result in the attainment of the
objective.
Decision-Making Function No. 5
Implementing Decisions:
Decision
success is a function of decision quality and decision implementation.
Areas contributing to decision success:
Observance
of operating constraints
Influence
of the decision maker
Involvement
of decision implementers
Absence
of conflict of interest
Decision-Making Function No. 6
Follow-Up and Control
Follow-up
and control is essential to ensure that an implemented decision meets its
objective.
Performance
is measured by observing the implemented decision in relation to its standard
derived from the objective.
Unacceptable
variance from standard performance should elicit timely and appropriate
corrective action.
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