Importance of Controlling
1. Helps in
achieving the objectives – Controlling
ensures that the results of the operations are closely associated with the pre
determined objectives. Every organisation sets a plan and reviews it
periodically. Controlling helps to correct the deviations between the standard
and actual. Mistakes are located and helps to achieve the objectives laid down
in the plan for action.
2. Efficient
use of resources – Controlling helps the manager to prevent the wastage of
resources and ensure the proper utilization of it.
3. Helps in
better planning – Planning and controlling are closely interrelated and they
are the important functions of management. Planning provides purpose and
direction of activities while controlling shows the process of checking the
performance against the standard in the plans.
4. Improve
Employees Morale – Controlling helps the employees to know well in advance what
is expected to do and the standard fixed for performance. It helps them to
perform well and earn rewards such attitude help the employees morale at high
level.
5. Helps in
Decision making – Manager have to identify and solve the problems before the
situation become worse. Timely reports helps the manager to determine how the
activities can be performed and the remedial steps to be taken. In short
controlling help the managers to identify the gap between thinking and doing
the activities.
Effective
control system must have :
1. Feedback –
Feedback is the process of adjusting the future action based on the information
regarding past performance. If the management follows feedback practises the
control process will be easy.
2. Objectives
– Control should be objective i.e. there must be certainty of control.
3. Suitability
– The control system should confirm to the nature of deviations. The control
techniques can be used if there is any need.
4. Reporting –
The deviation from the standard should be informed and action should be taken
without any delay.
5. Forward
looking - Effective control system must focus on future actions i.e. the
control system should help in planning.
6. Pointing
Out Exceptions - The control system points out the deviation. All the
deviations do not have equal impact. Control system can give more attention to
the deviation having high impact. Thus the management can take corrective
actions.
7. Remedial
Action - The effective control system shows the places of failure, reasons for
failure and how it can be rectified.
8. Motivation -
Control system motivate the employees and direct the employees to do the work
effectively instead of punishing them.
9. Flexible - It
means the control system should be suitable to the environmental changes
10. Control by
Functions and Factors Control give importance to production, marketing,
finance, human resource etc. It should also force give on quality, quantity,
time and cost.
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