Classification of Services

CLASSIFICATION OF SERVICES

II)                          CLASSIFICATION BASED ON ULTIMATE USER:

A)                          CONSUMER:

Services which are directly provided to the consumer.

B)                           BUSINESS TO BUSINESS:

Services are provided to business operations.

E.g. Ad agency

C)                          INDUSTRIAL:

Services are provided to the industries.

E.g. Repair services, Maintenance

III)                       CLASSIFICATION BASED ON LEVELS OF TANGIBILITY:

A)                          Highly tangible –Car rentals

B)                           Services linked to tangible goods E.g. Domestic appliances, radio, T.V.

C)       Highly intangible –Consultancy, Legal service

D)       Major Service link with minor tangibles

E.g. Air lines

IV)              CLASSIFICATION BASED ON SERVICE OPERARTION

A)                                      PEOPLE BASED SERVICES:

High contact with people –Bank, Restaurant, Education.

Equipment based low contact –ATM, Cinema.

V)                          CLASSIFICATION BASED ON SPECIALIZATION:

A)                          PROFESSIONAL SERVICES

E.g. Medical services, Legal services.

B)                           NON PROFESSIONAL SERVICES

E.g. Baby sittings

VI)              CLASSIFICATION BASED ON PROFIT ORIENTATION

A)                          Banks, Hotel and catering services

B)                           Based on Non Profit –Church, Temples

VII)            CLASSIFICATION BASED ON EXTERNAL –INTERNAL SERVICES:

A)                          EXTERNAL SERVICES

E.g. A/c repairs, computer installation.

B)                           INTERNAL SERVICES

E.g. Recruitment, internal office cleanliness

VII)CLASSIFICATION BASED ON CUSTOMER EMPLOYEE PRESENCE:

A)               Self service –Only customer presence is required

E.g. ATM

B)                           Inter Personal service –Presence of both customer and employee. E.g. Educational institutions

C)                           Remote services –Presence of only Employees

E.g. Insurance Companies