What can be Marketed ?

What can be Marketed ?

Marketing is a comprehensive concept which starts from the point of creation, promotion and ultimately delivering the goods and services to consumers and businesses. The dynamic items that can be marketed are listed below:

i. Goods: Manufactured Goods are the main constituent of marketing endeavor in all the countries across the world. Companies and individuals market goods like consumer durables, electronic products, machineries, Computers and its software and hardware etc.,

ii. Services: Not only physical goods can be marketed. Even the services of many organisations can be marketed to the consumers namely banking, insurance, finance, hospitality, tourism, professional consultations etc.,

iii. Experiences: The unique and varied experiences pertaining to a place or a park or an event can be marketed under this concept. For eg. Amusement Park, Theme Park, Mountaineering etc.,

iv. Events: The event marketing aims at promoting and marketing of special events, shows, exhibitions, fairs, performances, sports events like World Cup, Olympics, T20 etc.,

v. Persons: The marketing of goods and services through celebrities is a successful formula for creating a brand relationship with the consumers. The endorsement for the brand of a company can be carried down by Cinema Stars, Sports Stars, Musicians and eminent personalities.

vi. Places: Under place marketing, tourist business prospects, new residents and land are appealed to visit and particular geography by promoting special characteristics of places like infrastructural facilities, amusement, climatic conditions, entertainment, culture etc.,

vii. Properties: Properties include both real property and financial property which involve transfer of ownership on sale or purchase of the same. For eg. Constructed house, Land, Plot, Building, Shares, Debentures, Mutual funds etc.,

viii. Organisations: An organisation can market itself in order to build an image for it by sponsoring events, adoption of villages, donations for charitable causes, corporate social responsibility activities etc.,

ix. Information: Information is the most valuable product that can be marketed today. The data collected by an organisation can be used as a product for this purpose. For eg., Information collected by libraries, research agencies, educational institutions, book publishers, broadcasting companies, internet, etc.

x. Ideas: An idea may change the world. Innovative and attractive ideas are the desirable products for the marketers to sell. Social media marketing thrives on new ideas in a consistent manner.