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Chapter: 12th Commerce : Chapter 13 : Elements of Marketing : Concept of Market and Marketer

Need for Market

To exchange (barter) goods and services.

Need for Market

i. To exchange (barter) goods and services.

ii. To adjust demand and supply by price mechanism.

iii. To improve the quality of life of the society.

iv. To introduce new modes of life.

v. To develop product by enhancing market segment.

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12th Commerce : Chapter 13 : Elements of Marketing : Concept of Market and Marketer : Need for Market |


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