Standard is a scale of measurement of val-ues.
According to Nickell and Dorsey (1970), standards are a set of measure of values stemming from
our value pat-terns, determining the amount and kind of interest in something
and the satis-faction we receive. Standards serve as a measure or criterion for measurement of objects or ways of doing
There are standards that apply to a single
situation or area such as standard of food or dress or conduct. Standards set
the limits one will accept in working towards a goal.
Gross and Crandall classify standards as (1)
conventional and (2) flexible.
Conventional standards are those that are traditional
and accepted by the community at large or by a social group within it. To
illustrate ‘high’ standard of cleanliness, we can take an example of cleaning
and dusting furniture twice a day. This can be standard of any family. If an
unex-pected guest arrives and there is dust visible, the homemaker is apt to
say ‘I did not dust today’.
Flexible standards can be changed to suit
different situations; they give greater freedom of choice. Adjusting family
standards to changing condi-tions is an example of the need to have flexibility
in one’s standards.
Interrelationship between goals,
values and standards: Using kitchen as a selected area of the house, the
concept of values, goals and standards can be illustrated as follows.
Key concepts in understanding motivation
within the person and the family are values and standards and the closely
related concept of goals.
Values give meaning to your life.
Values are a prime motivating force in all management.
Values is a dominant term
Goals are closely related to both values and
standards in initiating management. They sten from values and are influenced by
standards. Each exerts an influence on the other two. Goals are indicators of
values. For example, the goal of owning one’s home may be one expression of the
value of security. Standards are specifications of values. They measure the
degree of influence of a value. Standards set the limits one will accept in
working towards a goal.