elements of quality statements are :
b. Mission statement, and
c. Quality policy statement What is Vision
vision statement is a
short declaration of what on organization aspires to be tomorrow.
2. It is the
ideal state that might never be reached; but on which one will work hard
continuously to achieve. Successful visions provide a brief guideline for
vision statement should be coined in such a way that the leaders and the
employees working in the organization should work towards the achievements of
the vision statement.
example of a simple vision statement is :
“To continuously enrich knowledge base of
practitioners in mobility industry and institutions in the service of
humanity”. – Society of Automotive Engineers (SAE)
mission statement, describes the function of the organization. It provides a
clear statement of purpose for employees, customers, and suppliers.
mission statement answers the following questions : who we
are?; who are our customers? ; what we do?; and how we do it?
example of a simple mission statement is :
“Concern for the ultimate customers – millions
of customers Concern for the intermediate customers – the
Concern for the suppliers – the
sources of raw materials and ancillaries Concern for the employees – the most
Concern for the competitors – wishing
them well as healthy competition ultimately benefits the customers.
Concern for the shareholders – the
investing public Concern for the national aspiration –
Quality Policy Statement?
The quality policy is a
guide for everyone in the organization as to how they provide products and
service to the customers.
It should be written by the CEO with feedback from
the workforce and be approved by the quality council.
A quality policy is a important requirement of ISO
9000 quality systems.
An example of a simple quality policy
“Xerox is a quality
company. Quality is the basic business principle for Xerox. Quality means
our external and internal customers with innovative products and services that
their requirements. Quality is the job of every employee”.
It is a short declaration of what
an organization aspires to be tomorrow.
Disney Theme Park - Happiest
place on earth
Polaroid - Instant
visions provide a guideline for decision making
answers the following questions
Ø Who we
Ø Who are
Ø What we
Ø How we do
It describes the function of the organization. It provides a
clear statement of purpose for employees, customers & suppliers
A simpler mission statement is
“To meet customers transportation and distribution
needs by being the best at moving their
goods on time, safely and damage free”
- National Railways
It is guide for everyone in the organization as to how they
should provide products and services to the customers.
is first among equals
Ø Meet the
needs of the internal & external customers
Ø Equal or
improve the quality
the entire workforce
Ex: Xerox is
a quality company. Quality is the basic business principle for Xerox. Quality
means providing our external and internal customers with innovative
products and services that fully satisfy their requirements.