PRINCIPLES OF COMMUNICATION
The principle of clarity: A message should be clear free from distortion and noise. A vague message
is not only a bar-rier to creating effective communication but also causes the
delay in the commu-nication process and this is one of the most important
principles of effective communication.
Principles of Brevity: Communication should be brief i.e. just necessary and sufficient. Repetition
and over-expla-nation are likely to destroy the actual meaning and importance
of the message. Moreover, the reader may feel disturbed by receiving a long
The principle of simplicity: Message should be given using simple and famil-iar words. Vague and
technical words should be avoided. Simple words are easy to understand and help
the receiver to respond quickly.
The principle of Timeliness: Communication is a
means to serve a spe-cific purpose. If communication is made in time,
communication becomes effec-tive. If it is made untimely then it may become
The principle of Compass: The com-munication net
should cover the whole organization. The concerned people must know “What
exactly they need and “when they need it. And an effective communi-cation will
The principle of Integrity: Com-munication should
consider the level of people, principles & objectives of an organization to
create a network or chain. Such network will provide a better field of internal
and external communication.
The person who sends message, in class-room
oral communication, the encoder is teacher, and in written communication writer
is the encoder. Teacher uses combi-nation of words, gestures, symbols, graphs
The information shared between sender and
receiver. For good communication, the cen-tral idea of the message must be
clear. Thus, the teacher must decide what to communi-cate keeping in mind the
context and how the receiver (Students) will interpret the message.
The sensory route through which encoder will
communicate his message to the decoder. The medium can be print, elec-tronic,
or sound. The choice of medium may be dependent on contextual factors,
relationship between the sender.
The person to whom the message is being sent.
Receiver (Student) may be a listener or a reader depending on the choice of
medium by sender (teacher) to transmit the instructional contents.
The response or reaction of the receiver to a
message. Communication is effective only when it receives some feedback as it
completes the loop of communication.