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Chapter: 11th Home Science : Chapter 8 : Communication

Principles of Communication

A message should be clear free from distortion and noise.



The principle of clarity: A message should be clear free from distortion and noise. A vague message is not only a bar-rier to creating effective communication but also causes the delay in the commu-nication process and this is one of the most important principles of effective communication.


Principles of Brevity: Communication should be brief i.e. just necessary and sufficient. Repetition and over-expla-nation are likely to destroy the actual meaning and importance of the message. Moreover, the reader may feel disturbed by receiving a long message.


The principle of simplicity: Message should be given using simple and famil-iar words. Vague and technical words should be avoided. Simple words are easy to understand and help the receiver to respond quickly.


The principle of Timeliness: Communication is a means to serve a spe-cific purpose. If communication is made in time, communication becomes effec-tive. If it is made untimely then it may become useless.


The principle of Compass: The com-munication net should cover the whole organization. The concerned people must know “What exactly they need and “when they need it. And an effective communi-cation will serve such.


The principle of Integrity: Com-munication should consider the level of people, principles & objectives of an organization to create a network or chain. Such network will provide a better field of internal and external communication.


Process of communication Sender/Encoder


The person who sends message, in class-room oral communication, the encoder is teacher, and in written communication writer is the encoder. Teacher uses combi-nation of words, gestures, symbols, graphs and pictures.


Message or signal


The information shared between sender and receiver. For good communication, the cen-tral idea of the message must be clear. Thus, the teacher must decide what to communi-cate keeping in mind the context and how the receiver (Students) will interpret the message.




The sensory route through which encoder will communicate his message to the decoder. The medium can be print, elec-tronic, or sound. The choice of medium may be dependent on contextual factors, relationship between the sender.


Receiver /Decoder


The person to whom the message is being sent. Receiver (Student) may be a listener or a reader depending on the choice of medium by sender (teacher) to transmit the instructional contents.




The response or reaction of the receiver to a message. Communication is effective only when it receives some feedback as it completes the loop of communication.


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11th Home Science : Chapter 8 : Communication : Principles of Communication |

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