MOBILE PAYMENT SYSTEM AND
SECURITY ISSUES
The
development of smartphones has gone and replaced a few things we grew up with:
the watch, the alarm clock, the tape recorder, music players, and it seems that
very soon, we can add cash and wallets to that list. It‘s hardly a surprise.
Payment methods have been morphing through various channels: from cash to
cheques, to credit cards and debit cards, and now to online banking and mobile
commerce.
Close to
10 million mobile subscribers in Japan are already paying for purchases with
their smartphones by the end of 2010, and reports are saying that the more than
$200 billion dollar mobile payment industry willl be worth a trillion by 2015.
There are
6 billion mobile phone subscriptions in the world, and more than a billion
smartphones already in the market. Perhaps it‘s just a matter of time before we
embrace the idea of losing that wallet and opting for a digital one to buy
flight tickets, lunch, coffee or even to pay the rent.
Digital Wallets
The
verdict is still out on what to call these cashless wallets: digital wallet,
electronic wallet, e-wallet, virtual wallet etc but they all work the same way.
By downloading an app onto your phone, you can link the service or app account
to your bank account or payment card. With that done, you can start paying for
your wares with your digital wallet.
Paying is a Breeze
If your
digital wallet is an NFC enabled Android phone, you can tap your smartphone at
the card terminal at the checkout counter, like you would your debit card. But
let‘s face it, not all Android phones carry NFC technology and it‘s hardly a
strong reason for you to consider when it comes to picking your next
smartphone. But fret not, other e-wallets, like Square Wallet, let you pay just
by saying your name to the cashier.
Systems
like ERPLY allow you to check in at a store, and let the cashier identify you
by facial recognition; your purchases are then auto-deducted from your PayPal
account.
Restaurants
and pubs would love platforms like Tabbedout, which lets their diners check in
when they arrive, and pay for their meal anytime without needing to wait for
the bill or to bring their wallets along. All of this is made possible with
smartphones and the right apps.
Digital
Wallets not only carry payment details to allow their owners to make purchases,
they also help them to better manage their loyalty cards. If your really want
to go full digital (wallet) then it only makes sense that you need not carry
around your loyalty cards either.
To cater
for this, there are also apps that let users scan the information on the
barcodes of their loyalty cards, then store them up in the phone. At the
checkout counter, they can let the cashier scan the barcode displayed on their
mobile screen to ensure that they don‘t miss out on any rewards.
Loyalty Apps and Programs
But then
other apps take it up a notch and become the reward platform itself. Loyalty
platforms like LevelUp, Perka and rewardjunkie! give business owners the
flexibility to customize reward programs for their loyal, paying customers, and
to engage new customers for their booming business.
For the
rest of us, this means that we don‘t have to carry around stacks of
brand-specific loyalty cards that are used probably once every couple of
months. Everything is in our smartphone, including new offers, discounts and
deals offered by participating merchants.
Alternative Payment Methods
If
however you are cautious with your spending and prefer to not put all your
chicken eggs in the same basket (i.e. what if you lose your smartphone?), then
there are other online payment methods to use.
Carrier or Mobile Billing
The idea
is to charge all your online purchases to your phone bill and clear that at the
end of the month. The good thing with this method is that you need not even own
a smartphone to start making online purchases. Having a mobile phone is enough
as you can pay via sms. There are confirmation codes or authorization pins or
text to punch in they are intended for security purposes.
Is it Secure?
Ultimately,
the security of these mobile payment systems is always at the back of our
heads. What happens if I transfer all my payment card details into the
smartphone and the unthinkable happens: someone else gets hold of my lost or
stolen smartphone?. Well, it‘s a good thing that most of these accounts, as
well as your smartphone, can be remotely deactivated or wiped out. It is a good
idea to have a passcode lock, at least to give your phone an extra layer of
protection. Also, before you start linking your sensitive data to any mobile
payment platform, do take a look at customer reviews or coverage of the platform
from reliable sources first.
Resources for accepting mobile payment
To wrap
up, here is a small list of resources developers can adapt to their online
business to start accepting mobile payments from their online customers.
Card io
Tired of
having to punch in line after line of credit card details? You can skip through
all that with Card.io by taking a photo of your credit card, then punching in
the CVV code manually. This help reduce fraud and developers can easily join
the program by grabbing the SDK for card.io at the site.
Jumio
Here is
another app that lets you take photos of your credit card as a payment method
via Netswipe. It also has a similar online ID verification tool
calledNetverify, which lets your customer‘s computer work in your favor as an
ID scanning tool.
BancBox
BancBox
is an all-in, one-stop solution for businesses that cater to the online
marketplace. With the payment portal in place, the business owner can receive
credit card payments, wire transfers and checks, among others. It also has a
relatively low fee of 0.5% + 30 cents per transaction for its services.
Stripe
Stripe
helps developers take care of credit card payments online with a simple JS
script. It lets you build your own payment forms, and avoid PCI requirements.
Embedding the codes in the site lets Stripe to handle all your online payment
needs at 2.9% + 30 cents per successful charge.
Zooz
ZooZ
gives developers 3 lines of code, which they can integrate into their mobile
applications. There is also a sandbox environment to let developers test out
transactions at no charge. Prices are locked in at 2.8% + 19 cents per
transaction.
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