1. What is Market survey?
the production actually starts, the entrepreneur needs to anticipate the
possible market for the product. He has to anticipate who will be the possible
customer for his product.
2. What is market assessment?
customer requires different types or qualities of a product. A small scale unit
cannot meet the requirement of all types of customers. Therefore, it has to
choose a target market or group of customers. After identifying the target
market it should estimate the total demand.
3. What is market segmentation?
consists of heterogeneous customers who differ in terms of their needs,
preference and buying capacity. A different marketing approach is necessary for
every customer group.
4. What is pricing policy?
an important element of marketing mix as it influences the profit margin and
the sales volume. Pricing involves not only fixing the base price but also
deciding the discount structure mode of payment, currency to be used, etc.
5. Define co-operative organization.
It is an
association of person, usually of limited means who have voluntarily joined
together to achieve a common economic end through the formation of a
democratically controlled business organization, making equitable contributions
of the capital required and accepting a fair share of risk and benefits of the
6. What are the types of co-operatives?
Co-operative credit societies
7. What are the types of growth strategy?
8. What is diversification?
It is no
longer possible for a firm to expand in the basic product market. Therefore the
firm must add new products or markets to its existing business line this
approach towards the growth is called as diversification.
9. What is Joint Stock Company?
It is a
voluntary association of individuals for profit having a capital divided in to
10. What is marketing mix?
entrepreneur always tries to choose a mix of alternatives/decisions amongst the
alternatives that may yield the maximum returns for him/her. There are usually
four main decision areas. Viz. products, price, promotion and place which
constitute a mix of decisions.
11. Define Branding.
is a name, term, sign, symbol or design or a combination of them, intended to
identify the goods or services of one seller or group of sellers and to
differentiate them from those of competitors.
12. What is Packaging?
is considered as an important element of product mix. Some marketers even
consider it as a fifth „p‟ along with product, price, promotion and physical
distribution. Packaging has been variously defined.
13. What is distribution channel?
of distribution or marketing channel is the structure of intra company
organization units and extra-company agents and dealers, wholesale and retail
through which a commodity, product or service is marketed.
14. How to select a suitable channel?
success or failure of an enterprise inter alia depends upon to a great extent,
the selection of a suitable channel of distribution. There are a number of
factors that must be considered when a channel of distribution is to be
15. What is Man power planning?
power planning the management needs to ask itself two basic questio9ns of
(i) What kind
of people do we need?
(ii) How many
people to do we need?
the identification of job requirements?