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Chapter: 12th Computer Applications : Chapter 15 : E-Commerce

Comparison between Traditional Commerce and E-Commerce

E-Commerce isn’t just commerce anymore. Even though they share the primary principle of buying and selling goods and services, there is a difference between traditional commerce and E-Commerce.

Comparison between Traditional Commerce and E-Commerce

E-Commerce isn’t just commerce anymore. Even though they share the primary principle of buying and selling goods and services, there is a difference between traditional commerce and E-Commerce.


 

Table 15.1 Traditional vs E-Commerce



Traditional Commerce

● Traditional commerce is buying or selling of products and services physically.

● Customer can face to face identify, authenticate and talk to the merchant.

● Physical stores are not feasible to be open at all times.

● Products can be inspected physically before purchase.

● Scope of business is limited to particular area.

● Resource focus Supply side.

● Business Relationship is Linear.

● Marketing is one way marketing.

● Payment is made by cash, cheque, cards  etc.

● Most goods are delivered instantly.

 

E-Commerce

● E-Commerce carries out commercial transactions electronically on the Internet.

● Neither customer nor merchant see the other.

● It is always available on all time and all days of the year.

● Products can’t be inspected physically before purchase.

● Scope of business is global. Vendors can expand their business Worldwide.

● Resource focus Demand side.

● Business Relationship is End-to-end.

● One-to-one marketing.

● Payment system is mostly through credit card, debit card or fund transfer.

● It takes time to transport goods. 

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12th Computer Applications : Chapter 15 : E-Commerce : Comparison between Traditional Commerce and E-Commerce |


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