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Role of Public Relation - Internal and External:
The corporate image is not earned overnight. It is a long drawn process based on several factors form good policy in the interest of public to better customer service. Good image is always over a period, public relations with its persuasive techniques and messages must endeavour the reach to all the public, the employees, customer, or union leaders, regulatory government bodies and the media who have the most accurate possible corporate image.
Public relations can play a vital role to build the reputation of a company based on its vision, mission, goals and performance. Public relations practice the discipline concerned with the reputation of an organization (or products, services or individuals) with the aim of earning, understanding and support.
Corporate public relations programme either for internal publics or for external publics must be based on a strategic planning to reach all segments of public with good deeds. As a part of integrated public relations communication, various media and tactics have to be used to achieve the following communication objectives:
1. Awareness of the company
2. Customer needs and services.
3. Corporate image and reputation
4. Stake holders reputation.
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