Public Relation Manager:
Good managers are not born but made. They are fashioned by experience of business, education, training and the relative of the work place. A public Relation Manager is the spokesperson of an organization. He may also be called as public relations specialist or public information officer. As he crafts positive public images for the organization that employ him by gaining favourable media coverage, he is also considered as Media Specialist. .
The general principles of management are applicable to public relations discipline also.