Organisational and Managerial Efforts
Sustaining success depends
on an organization‘s ability to adapt to a changing environment – whether it‘s
an external change, such as a transformative
technology or a changing economy.
Unfortunately,
70% of organizational
transformations fail. Why? Because too many crucial elements in the
change process are skipped.
Sometimes
we wrongly assume that change is all about improving financial results – stock
price, profitability, sales. We forget that successful transformation also
generates ―soft‖ benefits, such as trust, new organizational capabilities, and
emotional commitment among employees.
But even
if we strive for financial and non-financial results, additional perils await: painful emotions that
boil up in our workforces whenever we ask people to think or do things
differently. Whether it‘s anger, alarm, or confusion, we must ease those
feelings by cultivating an environment of trust, involvement and empowerment.
Nothing
about leading change is easy.
Urgency-An
organizational burning platform exists when maintaining the status quo becomes
prohibitively expensive. Major change is always costly, but when the present
course of action is even more expensive, a burning-platform situation erupts.
Create a
sense of urgency based on the company‘s financial performance, competitive
situation, market position, technological trends – create a burning platform: What will
happen if we don‘t react now?
Compelling
change story-Management need to be able to tell a compelling change
story that motivate employees. But before you you get buy-in, people need to feel
the problem.
People
aren‘t going to consider anything until they are convinced there is a problem
that truly needs to be addressed.
Current
strategy-When dealing with change management it is often required to have a closer look at the current
strategy.
Vision
and values-Successful change is hinged on a picture of a desirable future.
Vision can provide both a corporate sense of being and a sense of enduring
purpose. Without a sensible vision, change efforts can dissolve into a list of
confusing projects that take the organization in the wrong direction. It is
important that the vision be easy to communicate. Create a shared vision, values and
common directions.
Communicate-Communicate this
information broadly and dramatically, especially with respect to crises,
potential crises etc. To successfully implement change initiatives,
organizational leaders must identify the need for change and communicate it
throughout the organization.
Create a
dialog-Involving employees right from the start, where they have influence in
the strategic plan of the organization, tends to reduce employees‘ resistance, which is always a very important factor in the
success of any organizational change.
Culture-All
change in organizations is challenging, but perhaps the most daunting is
changing culture. Whenever
possible use storytelling –
storytelling can be a powerful tool when you want to drive organizational
change.
Visualize
the ―journey‖-Not only is it easier to communicate something using a picture,
but it‘s also much easier for people to remember things that have been
communicated to them visually. People remember 10% of what they hear, 20% of
what they read and 80% of what they see and do.
Measure-Measurement
should be considered during the planning of change and before any action is
undertaken. Measure early and
often and tell about it Without measures of success, the organization does not
know if it has succeeded in its efforts. Someone once said, ―What gets measured
gets improved.‖ Someone else said, ―If you don‘t know where you are going, any
road will get you there.‖
Create
wins-It is critical for teams and individuals working on change to achieve
small wins regularly.
So if you
want something to grow, don‘t forget to pour champagne on
it.
Align
performance management-Align performance
management processes to drive desired behavior changes Lookout
for inconsistencies-Continuously lookout for inconsistencies – Deal proactively
with resistance
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