Organisational and Managerial Efforts
Unfortunately, 70% of organizational transformations fail. Why? Because too many crucial elements in the change process are skipped.
Sometimes we wrongly assume that change is all about improving financial results – stock price, profitability, sales. We forget that successful transformation also generates ―soft‖ benefits, such as trust, new organizational capabilities, and emotional commitment among employees.
But even if we strive for financial and non-financial results, additional perils await: painful emotions that boil up in our workforces whenever we ask people to think or do things differently. Whether it‘s anger, alarm, or confusion, we must ease those feelings by cultivating an environment of trust, involvement and empowerment.
Nothing about leading change is easy.
Urgency-An organizational burning platform exists when maintaining the status quo becomes prohibitively expensive. Major change is always costly, but when the present course of action is even more expensive, a burning-platform situation erupts.
Create a sense of urgency based on the company‘s financial performance, competitive situation, market position, technological trends – create a burning platform: What will happen if we don‘t react now?
People aren‘t going to consider anything until they are convinced there is a problem that truly needs to be addressed.
Vision and values-Successful change is hinged on a picture of a desirable future. Vision can provide both a corporate sense of being and a sense of enduring purpose. Without a sensible vision, change efforts can dissolve into a list of confusing projects that take the organization in the wrong direction. It is important that the vision be easy to communicate. Create a shared vision, values and common directions.
Communicate-Communicate this information broadly and dramatically, especially with respect to crises, potential crises etc. To successfully implement change initiatives, organizational leaders must identify the need for change and communicate it throughout the organization.
Create a dialog-Involving employees right from the start, where they have influence in the strategic plan of the organization, tends to reduce employees‘ resistance, which is always a very important factor in the success of any organizational change.
Culture-All change in organizations is challenging, but perhaps the most daunting is changing culture. Whenever possible use storytelling – storytelling can be a powerful tool when you want to drive organizational change.
Visualize the ―journey‖-Not only is it easier to communicate something using a picture, but it‘s also much easier for people to remember things that have been communicated to them visually. People remember 10% of what they hear, 20% of what they read and 80% of what they see and do.
Measure-Measurement should be considered during the planning of change and before any action is undertaken. Measure early and often and tell about it Without measures of success, the organization does not know if it has succeeded in its efforts. Someone once said, ―What gets measured gets improved.‖ Someone else said, ―If you don‘t know where you are going, any road will get you there.‖
Create wins-It is critical for teams and individuals working on change to achieve small wins regularly.
So if you want something to grow, don‘t forget to pour champagne on it.
Align performance management-Align performance management processes to drive desired behavior changes Lookout for inconsistencies-Continuously lookout for inconsistencies – Deal proactively with resistance